A free sample or “freebie” is a portion of food or other product (for example, beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it.
Although an expensive method of targeting customers, conversions to sales can range between 20% to 90% for various brands. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth.
Many consumer product companies now offer free samples through their websites, to encourage consumers to use the products regularly, and to gather data for mailing lists of potentially interested customers. The expansion of online marketing with regards to promotional giveaways has facilitated the rise of “Digital Freebie’s” that seek to aggregate all promotional free sample offers in one place.
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